Many dashboards get built for one meeting and are never opened again.
A familiar pattern: an impressive dashboard is built for a leadership meeting, gets a good reception, and within weeks nobody opens it. The BI licence keeps renewing. The tool was not the problem. What was built with it usually was.
Build for a decision, not a topic. A dashboard called "Sales Performance" gets browsed once. One that answers "which accounts need a call this week" gets opened every week, because it drives a repeated action.
One owner reviews it on a fixed schedule, out loud, with others. A dashboard feeding a Monday meeting stays accurate because errors show up at once.
Fewer metrics, chosen with care. With thirty metrics everyone finds the three that confirm what they already believed. Four well-chosen ones force a real look.
Own the data pipeline, not just the dashboard. A good-looking dashboard on a spreadsheet updated by hand is one holiday away from being wrong.
Retire dashboards nobody opens. Two hundred unopened dashboards teach people to ignore all of them, including the good ones.
Whether BI pays off rarely depends on the licence. It depends on whether each dashboard was built around a specific repeated decision, with a named owner, from the start.